Adobe Analytics, GA4 and Tag Manager — tracking plans, dataLayer design and the QA behind data you can actually trust.
6 articles
Sep 13, 2026
Most GA4 data is wrong because the dataLayer was never planned. Here's the tracking plan, dataLayer spec and GTM setup we use in production — with real code.
Sep 5, 2026
Default denied, update on accept, and tags that respect both. A practical Consent Mode v2 setup for India's DPDP Act and GDPR — in Google Tag Manager.
Aug 28, 2026
view_item to purchase, wired properly in Google Tag Manager: the nested ecommerce object, one tag for the whole funnel, and deduplication that actually works.
Aug 12, 2026
Duplicate purchases, refresh re-fires, consent blocking and currency drift — the five reasons GA4 revenue diverges from your orders table, and how to fix each one.
Jul 31, 2026
A practical comparison from a team that implements both: data model, cost, reporting depth, governance and migration effort — and who should pick which.
Jul 19, 2026
Server-side tagging improves data quality and ad-blocker resilience — at a real cost. A straight assessment of when it pays off and when it doesn't.
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