CreativeCape
Travel & Hospitality Featured

Tuscany Cooking Class

Tuscan cooking classes & travel experiences.

Client

Massimo Brogi

Timeline

15+ years

Industry

Travel & Hospitality

Visit Live ProjectRead the Story
📑

Tuscan cooking classes & travel experiences.

Client

Massimo Brogi

Industry

Travel & Hospitality

Timeline

15+ years

Engagement

Full delivery

Project Story

How it came together

  • Step 1

    The Challenge

    Tuscany Cooking Class is one of Italy's most established culinary travel brands, attracting guests from around the world. The original WordPress site had served them well for over a decade but needed to handle modern SEO expectations, multilingual content, faster page loads on mobile, and richer storytelling for the experiences. The challenge was modernising without losing 15 years of accumulated SEO equity, content, and bookings flow.

  • Step 2

    Our Solution

    We kept WordPress as the editorial CMS the team already loved, and rebuilt the public site on Next.js consuming WordPress through its REST API. This gave the marketing team familiar authoring tools while delivering blazing-fast static-rendered pages, image optimisation, and a story-driven layout for each experience. Careful URL mapping, structured data, and redirects preserved every piece of long-tail SEO. Over 15+ years our partnership has covered redesigns, infrastructure migrations, security hardening, and seasonal campaign launches.

  • Step 3

    The Results

    The site loads dramatically faster on mobile, organic search rankings improved across key terms, and the new experience pages convert browsers into bookings far better than the legacy template. After 15+ years of partnership, Tuscany Cooking Class continues to lean on us as their long-term web team — through every algorithm change, redesign, and seasonal push.

"Fifteen years is a long time in tech, and CreativeCape has stayed with us through every chapter. They modernised our site without losing what made it work, and they treat our brand like it's their own."
Massimo Brogi, Founder, Tuscany Cooking Class (Italy)Massimo Brogi
Disciplines

Areas of work

Tags
#WordPress#Next.js#Travel#Hospitality#Web
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