Custom Development

How a custom engagement works

Discovery → design → ship in vertical slices → measure. Here's the cadence and what to expect.

May 7, 2026·1 min read·14 views

Our custom engagements follow a deliberately boring process — because boring ships.

1. Discovery (1–2 weeks)

We meet with stakeholders, audit your current product if one exists, map user journeys, and define the metrics we'll move. The output is a one-page brief that everyone — engineers, marketers, leadership — can agree on.

2. Design (2–4 weeks)

Wireframes first, then high-fidelity. We validate the riskiest screens with real users before a single line of production code is written. You see designs in Figma; we hand them off internally to engineering.

3. Build (rolling)

We ship in vertical slices: a small piece of full-stack functionality, end to end, every week. By week 4 you have a working product in staging. Every subsequent week delivers measurable improvement.

4. Launch

We co-pilot the launch with you — soft launch, monitoring, post-launch tweaks based on real usage.

5. Handover

We hand you a code base your in-house team can extend. Documentation, onboarding video, and a 30-day post-launch support window are all included.

Pricing

Engagements are fixed-price per phase with a clear scope. We avoid pure time-and-material because it makes everyone anxious about timesheets.

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